AUGMENTED REALITY · UIM E1 WORLD CHAMPIONSHIP
AR Table-Top App
A live, geolocated augmented-reality ‘table-top’ that brings the race onto any surface — leaderboard, telemetry and the course playing out in real time, viewed on-site at the world’s first electric-powerboat championship.
Overview
The E1 Series is the world’s first championship for electric powerboats, racing in the harbours of major cities. Badass Studios built a companion augmented-reality ‘table-top’ that lets fans and broadcasters see the whole race as a 3D model anchored to the real world — placed on a balcony rail overlooking the course, or any flat surface — with a live leaderboard and telemetry.
I was product owner of the AR app and led its development end to end, making every design decision from UI and UX through to scene composition, and integrating live race data so the model updates in real time.
What I owned
- End-to-end ownership of the AR app — concept, UI, UX and the on-surface scene composition.
- Integrated live race telemetry so positions, gaps and the course render and update in real time.
- Designed a legible HUD — leaderboard, team data and controls — that stays readable against a bright, real-world backdrop.
- Handled on-site setup and operation at live race weekends, including Lake Como.
Why it’s design work
An AR table-top is a spatial design problem as much as a UI one: where the model sits in the world, how the camera reads it, and how a viewer parses a live race at a glance. It’s the same thinking I bring to a game scene — staging information in 3D space so it’s instantly legible.